PORTFOLIO
KATHAINA ERDLENBRUCH
2026
katharina@erdlenbruch.com
BRANDING AND PACKAGING DESIGN
Hi I'm Katharina, a graphic designer based in Hamburg.
Specialised in packaging and branding design, passionate about illustration and anything aesthetically pleasing.
EXPERIENCE
Scholz&Friends Commerce (previous VMLY&R)
Janurary 2022-current, Hamburg
Trainee to Midlevel Designer – Branding and Packaging Design
VXLAB
September 2021-December 2021, Castellón de la Plana
Internship – Graphic Design and Social Media
flüggedesign
Februrary 2018-December 2019, Hamburg
Student agency member – Graphic, Editorial, UI Design
Frankfurter Allgemeine Zeitung
July 2019, Frankfurt
Internship – UI Design
EDUCATION
ELISAVA – School of Design and Engeneering
2020-2021, Barcelona
Master in Graphic Design
Kunstschule Wandsbek Hamburg
2016-2020, Hamburg
Bachelor of Communication and Design
SKILLS
Geman Native
English
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Procreate
Powerpoint
(1) BLIND MIX: PACKAGING (2) PET FOOD: PACKAGING (3) TOUCH UP: BRANDING (4) FRANK: BRANDING (5) LISTED: PACKAGING
This project is an example of collaborative work at Scholz&Friends Commerce.
BLIND MIX
2024
This design was a pitch for a limited-edition Mezzo Mix can in partnership with Netflix's "Love is Blind" Germany.
Design Solution:
Icons depicting key show elements (pods, honeymoon, wedding) to tell the show's fairytell story.
Original taste design
Zero sugar design
VITAKRAFT
2025
This is a redesign that was created for a german pet food brand.
Design solution:
New hierachy, typography and icons align the subcategories, with more focus on the brand.
Colours and patterns for a timeless functional dasign navigation.
This project is an example of collaborative work at Scholz&Friends Commerce.
This project is an example of collaborative work at Scholz&Friends Commerce.
ARTDECO
2026
This design update was created for a pitch for the geman make up brand Artdeco.
Design solution:
To modernize the logo a new font typeface is used. New models with birghter colours and multiple age groups to talk to a younger audience.
FRANK
2021
This shop enhances electronics value through DIY building and repair services.
Design Solution:
"Frankenstein" Concept: Evokes assembling pieces and giving new life.
Color-Coded System: Clearly indicates the services offered: New device purchase, DIY build,repair services.
This project was completed as part of the Master's program at Elisava with Dom Ochotorena.
Quartier
2024
Quartier is a family-friendly hostel chain offering affordable, community-focused travel with a sense of home.
Design Solution:
The "Q" logo frame guides communication and user experience.
Modern, fresh colors create an
inviting atmosphere.
This is a fictional project.
2020
"Listed" is a board game designed to educate players about endangered species and declining biodiversity, based on the IUCN Red List.
Design Solution:
Game includes illustrated player and question cards stored in fabric pockets.
The game board and packaging are made from recycled fabric, promoting sustainability.
Listed
This project was created as my bachelor's thesis at Kunstschule Wandsbek Hamburg.
Kreativleistungen
THANK YOU