2021 – Student Project @ELISAVA
“Fashion Art Metro” is a Graphic System for a fictional Fashion Festival taking place in Barcelona’s Metro Station.
The idea is to use the existing public space – the metro – to bring fashion closer to the general population in order to create a natural bond and to promote inclusivity. #fashiontoconnect
Inclusivity and diversity are needed more than ever, thus the festival should give visitors the chance to have a voice and define fashion, instead of following the trends given by big brands and corporations.
Symbolically, the visual identity of the festival represents the creation of a universe that the visitors can dive into: New Worlds – Beginning of a New Era.
Idea and Concept: Katharina Erdlenbruch & Cara Schanuel.
Art Direction: Katharina Erdlenbruch & Cara Schanuel.
Graphic Design: Katharina Erdlenbruch & Cara Schanuel.
Guided by Alex Prieto.