Katharina Erdlenbruch

2021 – Student Project @ELISAVA

Art Metro

“Fashion Art Metro” is a Graphic System for a fictional Fashion Festival taking place in Barcelona’s Metro Station. 

The idea is to use the existing public space – the metro – to bring fashion closer to the general population in order to create a natural bond and to promote inclusivity. #fashiontoconnect
Inclusivity and diversity are needed more than ever, thus the festival should give visitors the chance to have a voice and define fashion, instead of following the trends given by big brands and corporations.

Symbolically, the visual identity of the festival represents the creation of a universe that the visitors can dive into: New Worlds – Beginning of a New Era.

Idea and Concept: Katharina Erdlenbruch & Cara Schanuel.
Art Direction: Katharina Erdlenbruch & Cara Schanuel.
Graphic Design: Katharina Erdlenbruch & Cara Schanuel.

Guided by Alex Prieto.

Tote Bag MockUp_Metro Festival
Bildschirmfoto 2021-07-07 um 22.54.44
© 2021 Katharina Erdlenbruch.
All rights reserved.